I am a graphic designer based in the North East. I enjoy creating concept-based images for design and advertising. Focussing mainly on fresh food and drink ideas. My aim is to develop original and humorous concepts with characterful copy for advertising campaigns, to engage society in whatever medium works best. My work here starts with a self-initiated flyer campaign with a light- hearted approach, encouraging people to realise and value what shops they have around them which are offering delivery services during Covid-19. I produced a receipt-like list giving people options on how to go about ordering, as well as facts and activities.
The campaign has different catchphrases, images and sets of information to be handed out each week, targeting directly supermarket shoppers. These flyers were placed on cars in the supermarket car park, using social distancing measures to get the message to as many people as possible. Secondly; a fun advert for Hellman’s Mayonnaise. Mayonnaise is an emulsion- a mixture of two liquids that normally can’t be combined. I directed the advert, filmed by Zoe Warde, to reveal the ‘secret ways to eat mayonnaise’ - an indulgent glimpse into people’s sometimes squirm-worthy